Lily and Leaf was born out of a desire to provide budget-conscious brides with beautiful pre-loved wedding dresses. The inspiration struck when Tiera found herself standing in a stranger’s home, trying on an absolutely stunning Essence of Australia wedding dress that she had found on an online marketplace. It was within her budget and felt like "the one." However, her and her mom's excitement quickly turned to sadness as they realized she had missed out on the traditional dress shopping experience. Determined to make a change, They founded Lily and Leaf three years later, creating a space where every bride, regardless of budget, can enjoy finding their dream dress.